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Research papers

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: François Libmann
June 15, 1990
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Citation

Libmann, F. (1990a, June 15). A guide to the public database worldwide and the way to use it for a better marketing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-guide-to-the-public-database-worldwide-and-the-way-to-use-it-for-a-better-marketing-